The Role of Wireless Network Technology in Analysis of Audience Satisfaction of Chinese Web Dramas in the Big Data Era

Abstract

The continuous development of Wireless network technology has made web dramas popular on a large scale and made the cause of web dramas popular become the focus of research on mobile communication and modern communication. As an essential component of media effect research, analysis of the Audience Satisfaction plays a significant role in web drama research. However, the original click-through rate measurement method can not effectively solve the problem of analyzing the Audience Satisfaction of web dramas in the era of big data, and the accuracy of cause analysis is low. Therefore, this paper proposes an analysis model based on wireless network technology to analyze the popular Audience Satisfaction of web dramas from the perspective of the uses and gratifications theory. Firstly, wireless network technology is used to summarize the data transmission rate of web dramas, and judgment is made according to the popular methods, and reasons for data characteristics, and irrelevant popular data of web dramas is discarded. Then, the results are analyzed according to the data transmission rate and data form of the web drama and compared with the click-through rate measurement method to find out the reasons for the possibility of existence. After simulation test and analysis, Wireless network technology can improve the accuracy of judging the Audience Satisfaction of web dramas, with an accuracy rate of 90.3%, judge the reasons for different types of web drama content and forms, and calculate the cause analysis time, and find that this method can meet the cause analysis of web dramas Multifaceted needs.